1. Many of the learning activities will be directed towards group work to satisfy a client brief, and as such, the emphasis is on the student to engage in the work with their peers, and the instructor acting primarily as a facilitator.

2. Required text (Romaniuk and Sharp, 2022) introduces emerging perspective(s) that are confronting marketers in the 21st century, and will challenge you to think about how best to balance short-term conversation (performance marketing) with the strategic art of building a future customer base.

3. Client Briefings. Attendance should be considered compulsory for Client Briefings as this is where the brief for each forthcoming sprint is obtained. Senior executives give up their time to provide case examples and to act as 'clients' for the benefit of student learning opportunities, hence synchronous attendance at these classes is expected. Students are asked to take full advantage of the client's accessibility during these class to clarify and obtain information that would aid delivery upon the brief. Scheduled Client Briefings will be notified in advance on Moodle. Some flexibility may be needed to accommodate the availability of the client, and we will endeavour to record the Client Briefings for later reference.

4. Moodle will be the principal source of expectations and requirements for assessments.

ABOUT STUDYING ON THIS PAPER

This paper will rely on the Required Textbook (not the lectures) as the core content. The marketing capstone relies heavily on concepts and theories you have already learned through your marketing degree.

The capstone will be taught through weekly lectures and workshops. In these sessions we will meet as a group to discuss the concepts and key learning from the Required textbook and ways it can be used to challenge what you already know in marketing. The lecture will be recorded on Panopto for later viewing. Attendance is needed in order to provide an opportunity for students to engage in a more personal way with course learning; to clarify any questions you have from your reading; to enable students to explore important concepts, theories and principles; to provide a comfortable informal environment in which students can articulate their understanding of marketing management; to encourage the development of critical thinking through exposure to a range of perspectives; and to provide an environment in which students can practice marketing-specific academic requirements and skills and get feedback on their progress. Finally, workshops also will be used to set the context and guide students through their core assessments i.e. the required elements of the Group Assessments.

For those students who opt to complete the programme entirely online: you will be asked to signal this intention in Moodle at the commencement of the paper. Please note that the lectures will be recorded for asynchronous viewing. Where workshops be conducted in an online medium e.g. Zoom, then these will be attended synchronously. Students are advised to stay abreast of announcements and guidance on the Moodle page.

Should normal teaching and learning be disrupted, then Online ZOOM Room sessions or other contingency measures may replace the timetabled activities. Indeed, some weeks the lectures will move completely online. Students are advised to check the MRKTG309-22B (HAM) Moodle page and announcements on a daily basis to check if there are any changes in arrangements.

The following text is required in order to successfully navigate this paper.

Romaniuk and Sharp (2022) How Brands Grow, Part 2 (Revised edition). Oxford University Press: Docklands, Australia. ISBN 9780190330026.

Available as Hardover or eBook through online booksellers e.g. Amazon, Book Depository, Booktopia, The Nile, Wheelers.